ComColor Supports Local Communities and Culture in Brazil

Kankei Group provides on-demand printing solutions in Brazil. How does a printing solutions business built around ComColor support local culture and community life? This report takes a closer look.

Mr. Marcos Jacir Jocowski Pinto, CEO of Kankei Gráfica, in front of the company’s headquarters in a commercial district in southeastern Curitiba.

Expanding Business Opportunities with ComColor

Curitiba, the capital of Paraná state in southern Brazil, is a beautiful city known for its mild highland climate, its abundant green space, and its modern architecture. It is home to Kankei Gráfica, a business forms printing company, and Kankei Editorial, a book publisher. The name comes from the founder, a Brazilian of Japanese descent: kankei is the Japanese word for “relationship,” and it captures a philosophy of valuing the relationship with every customer.
“Our parent company provides tax payment record management and a bulk SMS delivery platform. Kankei Gráfica was spun off from it as a dedicated business forms printing company,” says CEO Marcos Jacir Jocowski Pinto. The company brought in ComColor, with its variable data printing capability, to produce payment slips. Impressed by its productivity, the company added commercial printing, then expanded further into publication printing. “The greatest appeal of ComColor is print speed and cost efficiency,” he says. “And because it is inkjet rather than toner-based, there is no heat stress on the paper, which keeps our finishing operations such as binding running smoothly.”

Supporting Communities and Culture Through Print

Since many locals are Christian, much of the book work the company handles is content aimed at churches. “We work closely with the roughly 400 authors we serve every year, giving shape to their stories and to what they want to say,” says Mr. Pinto. In Brazil, where outsourced printing leaves many publishers wrestling with lead times, Kankei has built a single end-to-end operation covering planning, printing, and publishing. That flexibility is its greatest strength. ComColor’s agility has also let the company meet urgent requests from businesses and schools — 400,000 invoices in three days, or a run of planners finished in seven. “Answering what the people around us care about is, in itself, contributing to the development of the community. We want to go on meeting every kind of need,” says Mr. Pinto. Through print, ComColor has become a dependable presence supporting communities and culture in Brazil.

These teaching materials were printed on ComColor. Alongside 300,000 to 400,000 business forms a month, the Kankei Group uses ComColor for commercial printing such as calendars and brochures, and for on-demand book printing.

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